Supermarkets have reported a surge in gross sales of bag-in-box wine. Is its recognition again for good?
It has lengthy been thought to be a less expensive – and never essentially nicer – different to bottled wine.
Nevertheless it appears bag-in-box vino is steadily shedding its picture as low-cost plonk and turning into the drink of selection for a lot of, in accordance with the most recent gross sales figures.
The packaging – developed by Australian winemaker Tom Angove within the 1960s – consists of a plastic bladder encased in a cardboard field. The drink is poured from a plastic faucet.
Amazon started promoting boxed wine in 2015. It says gross sales in June and July are up 212% year-on-year within the UK.
Waitrose has recorded a 15% improve, whereas Sainsbury’s gross sales of its personal label bag-in-box wines are up almost 10% year-on-year.
In the meantime, gross sales of boxed wines at Asda are up four.83% on final 12 months.
Susy Atkins, wine columnist for the Sunday Telegraph’s Stella journal, says bag-in-box wine is experiencing a surge in recognition as a result of it’s handy and simple to move.
“If I used to be heading to a competition, I’d go for a bag in field moderately than carrying bottles,” she says.
“There are such a lot of extra outside occasions now – if not a rock competition, an outside cinema.
“There are good choices. They will not knock your socks off, however there are viable choices.”
She says bag-in-box wine may additionally go well with those that are simply consuming a glass or two and need to hold their wine recent.
Plus, the standard of low-cost wine has improved, she says.
However she warns: “Most wines are palatable – it does not imply I’m recommending it.”
Weino BIB founder Kirsty Tinkler, who ran pop-up bar BIB Faucet Room in east London in 2015 and 2016, says the perspective in direction of boxed wine has modified “unbelievably rapidly” within the house of two years.
It has earned a “cool standing”, she says.
“I believe what has modified is the variety of high quality wine producers is beginning to go to this format. It isn’t simply mass produced.
“Individuals are pleasantly shocked.”
She says boxed wine has a decrease carbon footprint in comparison with bottled wine. It is also cheaper to fabricate, and to move.
Sebastian O’Keefe – beer, wine and spirits retailer supervisor for Amazon – says bag-in-box wine will increase in recognition over the summer time months, as a result of it may possibly simply be transported to a picnic.
He says drinkers are “shrugging off” the preconceptions of boxed wine and embracing the environmental advantages of switching from glass bottles.
Waitrose – which is about to launch a number of premium bag-in-box wine – says consumers are on the lookout for “sensible and environmental options to glass bottles”.
Certainly, bag-in-box wine can keep recent within the fridge for 4 to 6 weeks.
Maybe it is time to open the faucet, and provides it a attempt.